Facebook is very big. It is the largest social media network and nearly 70% of the users log in on facebook on daily basis. One can bet that your target customers have presence on facebook. Facebook allows you to target your customers by location demographics and interest. With proper strategy and content marketing, facebook can magnify your business and reach to new customers.
Advantages of facebook marketing:
- Targetted Audience
- Possible to get magnifying effect with good content
- To be connected to your customers on regular basis
- Build long term relationship with customers
- Using Facebook Insights
- Build brand Loyalty / Awareness
- Increase web traffic
Twitter is the best instant messaging platform and allows you to communicate with customers on regular basis with small messages. Twitter has revolutionalized the social media market with its usage of HASHTAGS (#); which if used optimally can give immense popularity on the network. Twitter helps your business to connect to your customers on real-time basis. With Twitter Marketing, good amount of traffic can be diverted to your website.
Mission of Twitter:
- To give everyone the power to create and share ideas and information instantly, without barriers.
LinkedIN is the best B2B social network. LinkedIN platform is best used for b2b networking, staffing, lead generation and customer satisfaction. LinkedIN gives individual or organizations loads of innovative options to showcase their professional talent; making best possible use of LinkedIN is important in social media strategy.
YouTube is the best and most popular video sharing platform. Video can be more effective than text or image sharing; simply because it offer the use to understand the product more deeply. YouTube Marketing is a new strategy to take advantage of the web’s massive shift toward video. Image can speak better than the text whereas a video can speak better than the image.
Advantages of YouTube Marketing
- 2nd largest search engine after Google
- 1 billion + unique visitors / month
- Chances of conversion are more through Video Marketing
- Can increase user spend time on your website