Content has always been a best resource to promote a product or service. Form of Publishing have been changing throughout the history; in last decade a new form of content publishing medium has emerged and has worked wonderfully for many businesses. This new form of publishing medium is nothing but internet.
According to Aberdeen research, growth in unique site traffic year over year is 7.8 times greater for content marketing leaders than among followers. Obviously, content marketing snags more leads than most other marketing techniques.
Another advantage is the incredible cost savings of content marketing against traditional advertising. It costs 62 percent less than traditional marketing and generates about three times as many leads, according to Demand Metric.
Today, businesses have experienced that producing a relevant content and publishing via digital medium has given them manifold growth in their website traffic and ultimately it has grown their revenue year-on-year with consistent application of content marketing.
Content is the best tool to educate the customer along with images and videos; content plays a very important role in your digital marketing campaign. In current scenario, customers are looking find the product information online before buying the product; hence providing a information in decent format has become very essential. It is predicted by HubSpot’s State of Inbound report, 2014-2015 that “By 2020, 85% of your customers will manage their relationship with your brand before speaking to anyone from your company.